When you are establishing a rental price for your home, the first thing you have to look at is what your neighborhood goes for. If you don’t live in the area anymore, that’s okay, you just need to have an idea of how that local market is working. When a new rental sign goes up in the neighborhood, call and ask about the price. Find out what kind of amenities are included with the home and see if everything matches up with your property. You need to know what other people are asking. This is information you’ll need in setting your own rental price.
There are a number of popular sites you can go to like Zillow and Trulia or HotPads or Craigslist. Be cautious about the information you find here. You can ask any amount you want, and when you look at Zillow or Trulia, you’ll see a lot of high prices for rental homes. That doesn’t mean they’re going to rent for that amount. We have seen people come down on their prices by $100 or $200 or even $300 just to get the place rented because they started out at the wrong price.
When you’re setting a price, call a real estate agent or a property manager and ask them to pull comps from the MLS. They’ll get a broader history in addition to what’s found on Zillow and Trulia. Remember that the most important number is what the homes actually rent for. You also want to know how long it took a particular property to rent. The asking price can really throw you off.
Asking for too much money will cost you money. If you start your house at $300 above market, there’s a good chance it will sit vacant for an extra 30 days or maybe an extra 60 days. You will have lost rent for two months and that could have been prevented if you had simply lowered the amount by $150 or even $300.
Be careful about chasing that higher dollar because it doesn’t always guarantee you’ll get a good tenant. A lot of people worry that if they price their property too low, they’ll get a low end tenant. That’s not always true. People who make good money and are responsible want to find a good deal and they are looking for something fairly priced.
Finally, look at the amenities in your house. If you have a pool, you might be able to get about $100 or $150 more per month in the Phoenix area. It won’t bump you up $300. A lot of people have granite countertops and three car garages and those features are great. It might help you rent your property faster, but it doesn’t mean you’ll get $200 more than the guy down the street.
Be cautious and be smart about where you start. The longer your property sits, the harder it is to rent. Start at the market rate or a little bit higher to give yourself some negotiating room. Don’t be out of bounds. You don’t make any money when your house is vacant.
Trust your professionals. If you need an expert opinion about the price of your rental, please contact us at HomeQwik, and we’d be happy to help you.
Noel began his real estate career as a leasing agent, closing 4 leases his 1st week on the job. Since 2006, he has personally leased over 600 homes, signed up over 1000 new owners for management, and has sold over $500 million in real estate almost exclusively to, and for the benefit of investors. As the original employee, and now Broker for HomeQwik, Noel has not only assisted in the creation and management of the company, but also in the processes that make HomeQwik #1. As an owner of 2 rental properties himself, Noel also has personal experience as an investor, and has a true passion for helping others realize their investment dreams. He continues to work on building his own real estate portfolio, and is shopping for buyers in our market every single day.
Jason Stieglitz is a Realtor and Property Manager at HomeQwik, a firm that specializes in all aspects of Residential Property Management. Jason has been an Arizona resident for almost 40 years, and in real estate since 2009. Formerly in construction, Jason can apply some of that knowledge to maintenance problem solving with your investment property.
Mike Sargent – Founder/Real Estate Investor
Jim Hughes – IT Manager
Janie Scarborough – Business Development Manager for Prescott/Quad City Territory
Gk Pavillar – Manager of HomeQwik Remote Operations